The Joy of Not Yet (And the Magic of Planning)

There’s a certain kind of joy that lives in the space before a trip begins. You know the one—when the idea of travel is still soft around the edges, full of possibility. It starts with a question—What if we finally did it?—and then, like sunlight creeping across the floor, it spreads. Before long, you're daydreaming in spreadsheets, scrolling through destinations during lunch breaks, and reimagining your week with just a little more wonder.

At Happy Factory, we believe that this phase—this shimmering not yet—isn’t just a means to an end. It is part of the journey.

Planning a trip with us is about more than just logistics. It’s about igniting something. We ask questions that make you pause. Not just where do you want to go?, but what do you want to feel? What stories do you want to tell when you come back? What kind of joy are you looking for?

Suddenly, the anticipation becomes its own kind of escape—one you can visit every day. The call where we piece together the perfect itinerary. The moment we find that one experience you didn’t know you needed. The emails that say, just wait until you see this. You start to feel it in your chest. The build-up. The butterflies. The before.

And it’s beautiful. Because this part—the imagining, the planning, the looking-forward-to—it pulls us out of the ordinary and points us toward wonder.

That’s what we do here. We don’t just plan trips. We create sparks that carry you through your days until takeoff.

You haven’t even left yet.
And already, you’re on your way.